Art from code - Generator.x
Generator.x is a conference and exhibition examining the current role of software and generative strategies in art and design. [Read more...]

It’s rare that something gets blogged on Generator.x simply because of its wow factor. There are plenty of design blogs out there to take care of that end of things. Even more rarely are “cool web sites” reported here It’s quite rare these days to see anything that’s really all that surprising in any case.

Despite all this, something just clicked when the Flash-based portfolio site of Japanese art director Kashiwa Sato came up while blogsurfing. Simultaneously minimal and gorgeously over-the-top, it has to be one of the sexiest interfaces out in a long time. The elements used might be nothing new, but the combination is unusually potent.

The front page of the site displays a large grid of projects, each listed with a title and short description. But what steals your gaze is the animated color bars over each project, combining to turn the page into a constantly moving RGB space. Each color bar contains a selection of colors from the project in question, brilliantly giving a unique visual identification. The resulting look is not just gorgeous and visually complex, it also instantly communicates a sense of Sato’s design aesthetics.

[Via Yukio Andoh]

14 Responses to “How sexy is your interface: Kashiwa Sato”
1. singram, September 17th, 2007 at 20:09

The overall design is good, but I didn’t like the _animation_ of the color bars. High-contrast elements moving rapidly make focusing on anything else difficult.

2. Tom Carden, September 18th, 2007 at 03:09

I’ve been obsessing over this for a little while now, I love it and hate it more than anything else I’ve seen recently!

It’s by I think, the DNA from sites like and kind of jumps out if you follow their work…

I follow it at and naturally :)

3. marius watz, September 18th, 2007 at 17:09

That’s an interesting state of ambivalence, Tom! There are obvious drawbacks to Sato’s site design, but if the intention was to impress they’ve surely succeeded. How many tedious paint-by-numbers portfolio sites do we need anyway?

For the record: For those who find Generator.x a little harsh on the eye, it was designed to be that way. It’s better to be bold than to be boring when you’re trying to reach a visually biased audience. But I think this particular design has outlived its usefulness. A redesign is in order, perhaps even something minimal…

4. Tom Carden, September 20th, 2007 at 01:09

There’s no ambivalence here – I am not sat on the fence. I love it! And I hate it!

The first comment is right that the animated bits and bobs are distracting if you’re trying to look at the site. But they’re awesome. As you mentioned on the beeping is gratuitous, but unashamedly so. I agree, and I wish I was so bold. But it’s still beeping :)

PS Please don’t minimalify Generator.x, heaven forbid it should ever blend in!

5. Tom Carden, September 20th, 2007 at 01:09

Oops, you’re right, sorry! Just checked the definition of ambivalent to be sure. I guess I am. :)

6. Turbo Claw» Blog Archive » Kashiwa Sato, September 20th, 2007 at 20:09

[...] I usually hate sites like this, but Kashiwa Sato’s portfolio is undeniably cool. (via Generator.x) [...]

7. patrik, September 21st, 2007 at 13:09

its quite similar to yugop site,maybe they are friends…
what do you think?
otherwise it look very original as well
nice job

8. y, November 25th, 2007 at 16:11

that’s great, i found this post following a link from … colors and meanings are varying slightly during the surf..

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