Soda was one of the original interaction design companies that really walked the walk. Instead of talking about the future, they were making it all the way back in 1996. Originally focused on technology and art with more than a slight architectural interest, they created a number of installations exploring robotics and unconventional interfaces. See 2743, Corrupted Nature and C20 Screen for examples of this activity.
More recently, Soda’s Journey presents the viewer with an oh-so-subtle journey through artworks owned by the National Art Collections Fund. An advanced algorithm identifies similar structures in two different images, so that zooming in on a small area of the first image gradually reveals the second. The result is a hypnotic never-ending fractal zoom. When Casson Mann Designers were asked to create an exhibit on Energy for the Science Museum, they worked with Soda to develop the concept and behaviour of the 40 meter long LED screen that is the Energy Ring (see the video).
Soda’s biggest claim to fame is without doubt the SodaConstructor. Launched in 2000 as a personal experiment (Ed Burton wanted to learn Java), it quickly exploded and within months was receiving more than a quarter of a million visits per week. Since then, several improved versions have been launched and the SodaConstructor community has grown immensely. Some very exciting SodaConstructor projects are in the pipeline, more about that in a separate post.
Pure resarch is central to Soda. Alongside commercial work they have received and worked on numerous research grants. Their research is then fed back into the commercial work, or made available to the design and engineering communities. SodaConstructor and Moovl have received considerable interest and support from NESTA, with exciting future developments still to come. These tools have then been used in schools from kids at primary level up to engineering graduates.
Soda’s work is analytical, minimal and of high technical quality. Their projects always retain a purity of form and function, without unnecessary showiness or designer flourishes. Instead of scoring points for trendiness, Soda’s work is the real deal. Producing a high-quality mix of science, design and art projects that actually work, they remain a leading light in an interaction design industry filled with funky demos and non-functional prototypes.